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		AE Style American Eagle Outfitters combines clothing and lifestyle trends to create a hip shopping experience that appeals to the 16- to-34-year-old target market. Incentive Marketing Association IMA provides education and information services for use of incentive and programs. Incentive Gift Certificate Council IGCC provides an awareness of gift certificates as a viable option for use in premium and incentive programs. Promotion Marketing Association PMA mission is to be the voice of the promotion industry, recognized and relied upon as the primary resource of education, information, and interaction for marketers.

Premiums & Incentives

Premium Incentives: Holding On It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events — the dot-com implosion, the Sept. 11 terrorist attacks, and the recession — could have dramatically affected sales in the premium incentive industry. Ironically, the latter two helped keep the market stable. Integration helped, too: Many marketers have woven premium offers into their total marketing strategy. That strengthens consumer... More

Archived Articles

Premium Incentives: Holding On Apr 1, 2002, 01:00 p.m. ET, Promo It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events... Premium Incentives: Crystal Clear Persuasion Apr 1, 2002, 01:00 p.m. ET, Promo This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal... Premium Incentives: The Secretarial Prize Pool Apr 1, 2002, 01:00 p.m. ET, Promo Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to... Premium Incentives: Promotional Peaks Apr 1, 2002, 01:00 p.m. ET, Promo Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on... Premium Incentives: Behind the Scenes Apr 1, 2002, 01:00 p.m. ET, Promo There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with... WHAT A TRIP! Sep 1, 2001, 12:00 p.m. ET, Promo As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their... NOT JUST FOR BREAKFAST ANYMORE Sep 1, 2001, 12:00 p.m. ET, Promo SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers... CREAM OF THE CROP Sep 1, 2001, 12:00 p.m. ET, Promo Awards for the year's best premium incentive campaigns were recently bestowed upon a diverse group of six... STILL TICKING Sep 1, 2001, 12:00 p.m. ET, Promo What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According...