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AE Style
American Eagle Outfitters combines clothing and lifestyle trends to create a hip shopping experience that appeals to the 16- to-34-year-old target market.

Incentive Marketing Association
IMA provides education and information services for use of incentive and programs.

Incentive Gift Certificate Council
IGCC provides an awareness of gift certificates as a viable option for use in premium and incentive programs.

Promotion Marketing Association
PMA mission is to be the voice of the promotion industry, recognized and relied upon as the primary resource of education, information, and interaction for marketers.

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Premiums & Incentives
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Premium Incentives: Holding On

It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events — the dot-com implosion, the Sept. 11 terrorist attacks, and the recession — could have dramatically affected sales in the premium incentive industry. Ironically, the latter two helped keep the market stable. Integration helped, too: Many marketers have woven premium offers into their total marketing strategy. That strengthens consumer...
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Archived Articles
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Premium Incentives: Holding On
Apr 1, 2002, 01:00 p.m. ET, Promo
It was a rollercoaster ride for sure in 2001. But at least the car never derailed. Three general events...

Premium Incentives: Crystal Clear Persuasion
Apr 1, 2002, 01:00 p.m. ET, Promo
This year, New York City-based Society of Incentive Travel Executives (SITE) streamlined its annual Crystal...

Premium Incentives: The Secretarial Prize Pool
Apr 1, 2002, 01:00 p.m. ET, Promo
Workers of the world, unite. Incentives aren''t just for salespeople anymore. Once used exclusively to...

Premium Incentives: Promotional Peaks
Apr 1, 2002, 01:00 p.m. ET, Promo
Promotional Products Association International, Irving, TX, bestows its annual Golden Pyramid Awards on...

Premium Incentives: Behind the Scenes
Apr 1, 2002, 01:00 p.m. ET, Promo
There's a reason why plastic gift cards aren't recyclable: They carry entire computer systems along with...

WHAT A TRIP!
Sep 1, 2001, 12:00 p.m. ET, Promo
As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their...

NOT JUST FOR BREAKFAST ANYMORE
Sep 1, 2001, 12:00 p.m. ET, Promo
SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers...

CREAM OF THE CROP
Sep 1, 2001, 12:00 p.m. ET, Promo
Awards for the year's best premium incentive campaigns were recently bestowed upon a diverse group of six...

STILL TICKING
Sep 1, 2001, 12:00 p.m. ET, Promo
What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According...

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The perfect fit every time.

If you are looking for a gift card that supports a leading lifestyle brand, the AE Gift Card is the perfect fit for your specialty market, frequency and loyalty consumer programs.

The AE Gift Card can be redeemed at any of the 700+ AE stores in the US and Canada or online at www.ae.com. The AE Gift Card is available in $25, $50 and $100 denominations, with discounts based on volume purchases.

Contact American Eagle Outfitters Corporate Sales at 877.409.9587, and see why the AE Gift Card is the perfect fit for specialty markets and consumer programs targeted at 16- to 34-year-olds.

Click here to learn more about AE Gift Cards.
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