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		AE Style American Eagle Outfitters combines clothing and lifestyle trends to create a hip shopping experience that appeals to the 16- to-34-year-old target market. Incentive Marketing Association IMA provides education and information services for use of incentive and programs. Incentive Gift Certificate Council IGCC provides an awareness of gift certificates as a viable option for use in premium and incentive programs. Promotion Marketing Association PMA mission is to be the voice of the promotion industry, recognized and relied upon as the primary resource of education, information, and interaction for marketers.

Loyalty Marketing

Tech It to the Limit New gadgets aim to eke more input out of shoppers. Faster, smarter, more personal. Welcome to the future. Packaged goods makers and retailers are testing gadgets that personalize selling in-store and streamline back-end operations such as inventory tracking. Emerging tools let marketers talk to — and hear from — consumers up and down the aisles. “With budgets tighter than ever, there is more scrutiny placed on everything brands do,” says Jesse Aversano, senior vp-business... More

Archived Articles

Betting on Loyalty Cards Apr 1, 2001, 12:00 p.m. ET, Promo Harrah's Total Rewards rolls out the red carpet when members travel. What kind of incentive do you offer your best customers when... Loyal Nation Aug 1, 2000, 12:00 p.m. ET, Promo The topics changed from session to session, but the theme at this year's Supermarket College conference was consistent: Loyalty marketing should be implemented... LOYALTY MARKETING: Loyal to What? Jul 1, 2000, 12:00 p.m. ET, Promo Online loyalty programs attract members who may or may not be connecting to brands.The Internet hasn't even reached its marketing potential yet, but... The Price of Loyalty Mar 1, 2000, 12:00 p.m. ET, Promo Frequency marketing programs are designed to engender loyalty and increase share of customer. Historically, they don't cut corners. But cost control...