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		AE Style American Eagle Outfitters combines clothing and lifestyle trends to create a hip shopping experience that appeals to the 16- to-34-year-old target market. Incentive Marketing Association IMA provides education and information services for use of incentive and programs. Incentive Gift Certificate Council IGCC provides an awareness of gift certificates as a viable option for use in premium and incentive programs. Promotion Marketing Association PMA mission is to be the voice of the promotion industry, recognized and relied upon as the primary resource of education, information, and interaction for marketers.

College Marketing

Book Smarts Forget cool. Candid works better. A recent survey conducted by YouthStream Media Networks found that 90 percent of college students consider “honesty” to be extremely important in a marketer. Only 31 percent of respondents gave any weight to marketing messages and imagery designed for “coolness/edginess,” and just six percent admitted to being influenced by celebrity endorsements. Today's young adults know the marketing score... More

Archived Articles

FINANCIAL SERVICES: Tuition Check Nov 1, 2001, 12:00 p.m. ET, Promo First USA is rooming with Chris and Luke this year. The Wilmington, DE-based division of Bank One Corp.... BRAND Enrollment Feb 1, 1999, 12:00 p.m. ET, Promo The mission: Buy everything you need-food, books, clothing, hair gel, body paint, whatever - on the Internet for an entire college semester. The team:... Baby, Won't You Drive My Car? Apr 1, 1999, 12:00 p.m. ET, Direct EVERYONE KNOWS young people respond to peer pressure. General Motors has been applying that maxim to make college kids aware of their vehicles since... The college crowd: Carriers try new approaches in vying for the young adult market Nov 30, 1998, 12:00 p.m. ET, Telephony Earlier in the decade, the young adult market-derided as overeducated, underemployed slacker misanthropes-was of questionable value. But the economic...